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Estee Lauder Celebrates 60 Years of Youth Dew

Limited edition bottle out this Spring.

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By: TOM BRANNA

Editor

In 1953, Estée Lauder’s introduction of Youth-Dew bath oil took the fragrance industry by storm – heralding revolutionary changes that continue to resonate today. Often described as one of the sexiest fragrances ever created, this voluptuously provocative Oriental fragrance was a true departure from the norm of the day. It re-wrote the way in which perfumers created and distributed their fragrances and forever altered how women perceived, acquired and enjoyed scent. Sixty years later, Youth...

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